30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
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  • Henriette - Lilac Ruched Glitter Gown with Criss Cross Back Henriette - Lilac Ruched Glitter Gown with Criss Cross Back
    Save 78%

    Henriette - Lilac

    £262.02
    £58.23
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Henriette Gown provides an innate understanding of the female form with its fitted silhouet...

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  • Melina Set - Pink Floral Set with Criss Cross Back and Side Slit Melina Set - Pink Floral Set with Criss Cross Back and Side Slit
    Save 79%

    Melina Set

    £139.16
    £29.11
    XXS XS S M L XL

    SeFinal sale - No returns or exchanges on this item.  Welcome the spring season in with the Melina Set. Inspired by the blooming flowers, this set ...

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  • Giulianna White Midi with Boned Bodice and A-Line Skirt Giulianna White Midi with Boned Bodice and A-Line Skirt
    Save 40%

    Giulianna Dress

    £244.55
    £145.57
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Monaco CollectionRomance at its finest. The Giulianna Dress embraces femininity with its 3D butt...

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  • Sasha - Blue Gown with Diamante Trim and Bodice Cut-Outs & a Side Slit
    Save 82%

    Sasha - Blue

    £320.24
    £58.23
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  With each creative detail, the Sasha Gown offers a stylish approach to your event attire. Fitt...

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  • Dalida Purple Poplin Mini Dress with Waist Cut-Outs Dalida Purple Poplin Mini Dress with Waist Cut-Outs
    Save 45%

    Dalida Dress

    £104.23
    £57.64
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Mediterranean Summer Collection Flirty and feminine, the Dalida Dress will be the fixture of yo...

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  • Maragaux - Nude Beaded Jumpsuit with Feathered Cuffs Maragaux - Nude Beaded Jumpsuit with Feathered Cuffs
    Save 50%

    Maragaux - Nude

    £348.78
    £174.10
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Dalida Collection The Maragaux Jumpsuit embodies sophisticated maximalism for this season's even...

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  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 78%

    Gwen - Lilac

    £262.02
    £58.23
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

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  • Zahara - Gold Glitter Mesh Gown with Deep Plunge Neckline
    Save 75%

    Zahara - Gold

    £348.78
    £87.34
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zahara Gown portrays maximalism at its finest. Showcasing a deep plunging neckline, ruched...

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  • Violante White Mini Dress with Waist Cut-Out & Diamante Trim Violante White Mini Dress with Waist Cut-Out & Diamante Trim
    Save 81%

    Violante Dress

    £150.81
    £29.11
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Glamorous and sophisticated, the Violante Dress meets this criteria. Produced from a taffeta f...

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  • Duaa Teal Floral A-Line Maxi Dress Duaa Teal Floral A-Line Maxi Dress
    Save 65%

    Duaa Dress

    £168.27
    £58.23
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Duaa Dress provides simplicity for your spring/summer vacations. Effortless in design with...

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  • Emiliana - White Embellished Plunge Neck Gown with Side Slit Emiliana - White Embellished Plunge Neck Gown with Side Slit
    Save 50%

    Emiliana - White

    £348.78
    £174.39
    XXS XS S M L XL

    The Exclusive Rome Collection  The Emiliana Gown exudes timeless elegance, perfect for bridal or formal affairs. Its pearl embellishments and deli...

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  • Arcelia Sage Satin Set with Waist Ties and Side Slit Arcelia Sage Satin Set with Waist Ties and Side Slit
    Save 81%

    Arcelia Set

    £156.63
    £29.11
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Arcelia Set embraces a formed fitting silhouette for a sophisticated appeal. Prepped in a ...

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Shop Alamour The Label now to find the perfect fit for your next formal, wedding or casual event. From extravagant, show stopping formal pieces to chic and classy cocktail options; each item from our collection offering not only exquisite design and craftsman ship, but impeccable quality. 

Redefining the boundaries of formal & casual wear with our exclusive designer pieces, Alamour also offers a diverse, yet classic range of styles to customers of all shapes, sizes, and skin tones.  These exclusive, premium designs have been created with a whole lot of love  in our Brisbane studio, just for you. 

Shop luxurious pieces for lounging at home in style, or find the perfect fit for your next girls night out with our party collection, take a trip to your favourite tropical destination with our Resort Range or simply dazzle guests in a signature Alamour Formal Gown. You can shop confidently with Alamour knowing that each item is as beautiful and unique as the last, made in luxe fabrics with high-end finishes. 

Poplin cotton, smooth silk, stunning lace, soft fluffy fabrics, plush textiles and more can be found throughout our exclusive designer range as well as, flirty cutouts, low necklines, and intricate backs to add a jaw-dropping wow factor. Shop our full collection now and find innovative designs and fashion-forward details perfect for your next event.