30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    £232.32
    £116.45
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Melinda - Red Satin Gown with Diamante Straps and Bow Ties
    Save 60%

    Melinda - Red

    £290.54
    £116.45
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Sharing a harmony of playful accents & vibrant tones, the Melinda Gown is easily a preferre...

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  • https://cdn.shopify.com/s/files/1/1084/7742/files/video_46.mov?v=1603413100.mp4 Miranda Shirt - Teal Velvet Shirt with Button-Up Front & White Seams
    Save 50%

    Miranda Shirt

    £46.55
    £23.28
    XXS XS S M L XL

    Luxe Essentials Collection Elevate your wardrobe with this opulent teal velvet blouse. With subtle white seams, front pockets, and discreet front b...

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  • Oberta Black Feather Set with Sequin Palazzo Pants Oberta Black Feather Set with Sequin Palazzo Pants
    Save 50%

    Oberta Set

    £232.32
    £116.45
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Oberta Set is the epitome of maximalism with its feathered bustier & sequinned/beaded ...

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  • Marilyn - Black Satin Gown with Gloves and Sheer Boned Bodice
    Save 56%

    Marilyn - Black

    £262.01
    £116.45
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Invest in modern sophistication with the Marilyn Gown. Formed with a sheer mesh bodice with a s...

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  • Love Hearts Print Mini Dress with Long Sleeves Love Hearts Print Mini Dress with Long Sleeves
    Save 80%

    Love Heart Dress

    £144.98
    £29.11
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bouquet of Love Collection The Love Heart Dress will be your new date night go-to. Created in a...

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  • Mailys Dress - Floral Printed Mini with Long Sleeves and Tie Sides Mailys Dress - Floral Printed Mini with Long Sleeves and Tie Sides
    Save 66%

    Mailys Dress

    £86.75
    £29.11
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Sweet Escape Collection This figure-skimming mini dress perfectly adheres to the spring season w...

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  • Cosmo - Gold Shimmer Mini Dress with Cut Out Bustier & Short Sleeves Cosmo - Gold Shimmer Mini Dress with Cut Out Bustier & Short Sleeves
    Save 76%

    Cosmo Dress

    £69.29
    £16.89
    XXS XS S M L XL

    Exclusive Love Me Collection Elevate your presence with the Cosmo Dress. Crafted from a gold metallic fabric, this mini dress showcases a cut-out b...

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  • Myrna Floral Print Mini Dress with Sleeves Myrna Floral Print Mini Dress with Sleeves
    Save 80%

    Myrna Dress

    £144.98
    £29.11
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The feminine aesthetic is profound in the Myrna Mini Dress. Featuring a structured bodice, she...

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  • Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps
    Save 64%

    Dasha - Silver

    £320.23
    £116.45
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...

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Shop Alamour The Label now to find the perfect fit for your next formal, wedding or casual event. From extravagant, show stopping formal pieces to chic and classy cocktail options; each item from our collection offering not only exquisite design and craftsman ship, but impeccable quality. 

Redefining the boundaries of formal & casual wear with our exclusive designer pieces, Alamour also offers a diverse, yet classic range of styles to customers of all shapes, sizes, and skin tones.  These exclusive, premium designs have been created with a whole lot of love  in our Brisbane studio, just for you. 

Shop luxurious pieces for lounging at home in style, or find the perfect fit for your next girls night out with our party collection, take a trip to your favourite tropical destination with our Resort Range or simply dazzle guests in a signature Alamour Formal Gown. You can shop confidently with Alamour knowing that each item is as beautiful and unique as the last, made in luxe fabrics with high-end finishes. 

Poplin cotton, smooth silk, stunning lace, soft fluffy fabrics, plush textiles and more can be found throughout our exclusive designer range as well as, flirty cutouts, low necklines, and intricate backs to add a jaw-dropping wow factor. Shop our full collection now and find innovative designs and fashion-forward details perfect for your next event.