30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW EXCLUSIVELY VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW EXCLUSIVELY VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW EXCLUSIVELY VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW EXCLUSIVELY VIA THE APP
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Bridal

  • Johanna Velvet Midi Dress Johanna Velvet Midi Dress

    Johanna Dress

    £108.56
    XXS XS S M L XL 2XL

    La Vita Glam. Johanna Dress. With an alluring bodice cut-out, rose accents and a sheer velvet-devore fabric, this dress is the epitome of glamour....

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  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline
    Save 76%

    Kasey - White

    £241.25
    £57.44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

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  • Thalia - White 3D Embellished Gown with Sheer Bodice and Mermaid Train Thalia - White 3D Embellished Gown with Sheer Bodice and Mermaid Train
    Save 60%

    Thalia - White

    £286.63
    £114.88
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  Aphrodite Collection Indulge in the timeless allure of the Thalia Gown, where femininity takes ...

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  • Clio - White Crepe Gown with Open Sides and Side Slit Clio - White Crepe Gown with Open Sides and Side Slit
    Save 52%

    Clio - White

    £241.25
    £114.88
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Clio Gown is designed with an alluring cut-out, open back, and side sli...

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Complete your wedding day with a picture perfect wedding dress from Alamour The Label. We believe that every bride-to-be deserves to feel exceptional at her wedding, whatever her style, budget or bridal vision. This is the philosophy behind each and every piece in this diverse and innovative collection.

Carefully curated to fit and flatter, regardless of your shape, size or style preference, you’ll feel beautiful in Alamour's wedding dresses. Whether you’ve been dreaming of a beachy boho style, classic cut or contemporary fit, you’ll find all here.

Shop now for dramatic plunging necklines, soft cowl necks, trendy off the shoulder details and more! Our beautiful bridal gowns are produced in luxurious, high quality fabrics such as delicate lace, enchanting embroidery, silky satin, flowing tulle and crisp crepe.

Say yes to the dress with Alamour The Label and make your special day all the more spectacular! Free Shipping offer to AUS & USA. Shop Now, Pay Later payment options available for USA, AUS, NZ, UK & CA.