30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
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Simple Gowns

  • Phoebe - Black Strapless Lace Gown with Side Slit Phoebe - Black Strapless Lace Gown with Side Slit

    Phoebe - Black

    £243.32
    XXS XS S M L XL 2XL

    Aphrodite Collection The minimalistic aesthetic of the Phoebe Gown allows the focus to fall on you. Glamorous and enticing, this lace gown features...

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  • Clio - White Crepe Gown with Open Sides and Side Slit Clio - White Crepe Gown with Open Sides and Side Slit
    Save 52%

    Clio - White

    £243.32
    £115.87
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Clio Gown is designed with an alluring cut-out, open back, and side sli...

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  • Madea - Black Crepe Gown with Mesh Insert & Side Slit Madea - Black Crepe Gown with Mesh Insert & Side Slit
    Save 52%

    Medea - Black

    £243.32
    £115.87
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Exude class in the Medea Gown. This minimalistic gown bears a form-fitting ...

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  • Lara White - Crepe High Back High Slit Prom Formal Evening Dress Lara White - Crepe High Back High Slit Prom Formal Evening Dress
    Save 52%

    Laria - White

    £243.32
    £115.87
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Classic elegance has always proven to steal the spotlight, and the Laria Go...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    £231.15
    £115.87
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Ambel - Navy Satin Gown with Plunging Neckline and Front Slit Ambel - Navy Satin Gown with Plunging Neckline and Front Slit
    Save 87%

    Ambel - Navy

    £231.15
    £28.97
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Ambel Gown is designed to frame and flatter the silhouette. This style features a plunging...

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With a focus on minimalism, the Simple collection at Alamour the Label is a carefully curated range of timeless gowns that are perfect for your next event. Our assortment of simple dresses features clean, quality and structured silhouettes that are irresistibly gorgeous. Pared back and sophisticated, these styles are the ideal investment for any wedding, formal or special event in your social calendar.

Choose from subtle yet glamorous cuts including cowl or plunging necklines, off the shoulder sleeves, strapless bodices and a-line, slip or mermaid skirts to find the most flawless fit. Our simple and sleek evening gowns are all hued with rich colour palettes, meaning you’ll find the perfect shade to enhance your natural beauty. Shop on trend pastel shades, deep jewel tones and beautifully bold brights, with each dress crafted from quality fabric including sensual satin, dreamy tulle, elegant lace and figure hugging jersey. In our collection of simple gowns, there's something to suit everyone. Free Shipping offer to AUS & USA. Shop Now, Pay Later payment options available for USA, AUS, NZ, UK & CA.