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  • Tiana Lilac Tulle Strapless Midi Dress with Bow Belt Tiana Lilac Tulle Strapless Midi Dress with Bow Belt
    Save 92%

    Tiana Dress

    £232.78
    £19.40
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Taking a modern approach to your look, the Tiana Dress brings both glamour & style to the ...

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  • Marni Orange Poplin Maxi Dress Marni Orange Poplin Maxi Dress
    Save 86%

    Marni Dress

    £138.00
    £19.40
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.Field of Dreams Collection The Marni Maxi Dress showcases a bright orange hue in a lightweight co...

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  • Martyna Emerald Midi Dress with Long Sleeves Martyna Emerald Midi Dress with Long Sleeves
    Save 85%

    Martyna Dress

    £126.92
    £19.40
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Figure-hugging and bright in colour, the Martyna Dress demands all the attention. Fixed with a...

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  • Barbara A-Line Midi with Diamante Halter Straps Barbara A-Line Midi with Diamante Halter Straps
    Save 67%

    Barbara Dress

    £177.36
    £58.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Monaco Collection The Barbara Dress is effortless. Rendered from a polka dot mesh fabric and de...

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  • Noorain - Pink Midi Dress with Off-Shoulder Sleeves Noorain - Pink Midi Dress with Off-Shoulder Sleeves
    Save 79%

    Noorain Dress

    £276.56
    £58.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice Collection The perfect addition to your event wardrobe, the Noorain Dress stands as a te...

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  • Shyla - White Sequin Dress with Cowl Neckline and Diamante Chain Accent Shyla - White Sequin Dress with Cowl Neckline and Diamante Chain Accent
    Save 65%

    Shyla Dress

    £165.72
    £58.19
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  Venice CollectionElevate your evening wardrobe with the Shyla Dress, a masterpiece that embodie...

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  • Ramiza Satin Red Dress with Long Off-Shoulder Sleeves Ramiza Satin Red Dress with Long Off-Shoulder Sleeves
    Save 74%

    Ramiza Dress

    £221.14
    £58.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice CollectionThe Ramiza Dress embodies timeless sophistication with its midi-length, body-h...

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  • Jeanette - Black Feathered Mini Skirt with Diamante Trim Jeanette - Black Feathered Mini Skirt with Diamante Trim
    Save 65%

    Jeannette Dress

    £276.56
    £96.99
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  Venice CollectionElevate your evening attire with the Jeannette Dress, a definitive statement o...

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  • Niki - White Multiway Mini Dress with Feathered Skirt Niki - White Multiway Mini Dress with Feathered Skirt
    Save 65%

    Niki Dress

    £276.56
    £96.99
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.Venice CollectionThe Niki Dress seamlessly marries contemporary allure with timeless sophisticati...

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  • Giulianna White Midi with Boned Bodice and A-Line Skirt Giulianna White Midi with Boned Bodice and A-Line Skirt
    Save 58%

    Giulianna Dress

    £232.78
    £96.99
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Monaco CollectionRomance at its finest. The Giulianna Dress embraces femininity with its 3D butt...

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  • Deliah - Lilac Satin Midi Dress with Sheer Mesh Back Deliah - Lilac Satin Midi Dress with Sheer Mesh Back
    Save 59%

    Deliah Dress

    £143.55
    £58.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Venice CollectionElevating your sense of sophistication is effortless with the Deliah Dress. It ...

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  • Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps
    Save 75%

    Dasha - Silver

    £304.83
    £77.59
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...

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  • Adira - White Crepe Dress with Off-Shoulder Sleeves Adira - White Crepe Dress with Off-Shoulder Sleeves
    Save 64%

    Adira Dress

    £160.17
    £58.19
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Venice CollectionThe Adira Dress embodies a minimalist aesthetic. Its design features a graceful...

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  • Moya Lilac Mini Dress with Diamante Straps Moya Lilac Mini Dress with Diamante Straps
    Save 76%

    Moya Dress

    £160.17
    £38.80
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice CollectionThe Moya Dress stands as the ideal choice for your upscale event. It showcases...

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  • Niala White Satin Set with Diamante Waist Ties & Trim Niala White Satin Set with Diamante Waist Ties & Trim
    Save 54%

    Niala Set

    £126.92
    £58.19
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  Monaco Collection The Niala Set exudes elegance. Featuring an exposed midriff with diamante emb...

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  • Madea - Black Crepe Gown with Mesh Insert & Side Slit Madea - Black Crepe Gown with Mesh Insert & Side Slit
    Save 67%

    Medea - Black

    £232.78
    £77.59
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Exude class in the Medea Gown. This minimalistic gown bears a form-fitting ...

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  • Clio - White Crepe Gown with Open Sides and Side Slit Clio - White Crepe Gown with Open Sides and Side Slit
    Save 67%

    Clio - White

    £232.78
    £77.59
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Clio Gown is designed with an alluring cut-out, open back, and side sli...

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  • Amary Black - Crepe Sheer Structured Prom Formal Gown Amary Black - Crepe Sheer Structured Prom Formal Gown
    Save 69%

    Amary - Black

    £249.41
    £77.59
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Sculptured to perfection. The Amary Gown is created with an a-line fit, hal...

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Related collections

Secure your dream styles for less in the formal dresses on sale at Alamour The Label. 

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, look no further than our designer clothing sale. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour’s designer clothing sale has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to find the dress of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.