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Prom Dresses and Gowns

  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline
    Save 83%

    Kasey - White

    £235.32
    £39.22
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

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  • Francesca Dress

    £139.51
    XXS XS S M L XL 2XL

    La Vita Glam Introducing the Francesca Dress – designed with a unique cross V-neckline and pleated detailing at the edges, finishing with a flowing...

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  • Graziana Yellow Chiffon Maxi Dress Graziana Yellow Chiffon Maxi Dress

    Graziana Dress

    £179.29
    XXS XS S M L XL 2XL

    Evoking and alluring, the Graziana Gown demands all the attention. This bright yellow chiffon dress features an asymmetrical neckline, fitted silh...

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  • Valeriya Silver Beaded Off-Shoulder Gown Valeriya Silver Beaded Off-Shoulder Gown
    Save 30%

    Valeriya - Silver

    £335.61
    £234.93
    XXS XS S M L XL 2XL

    Alluring and show-stopping, the Valeriya Gown embraces a maximalist style. Featuring a long cape sleeve and an off-shoulder sleeve, side slit &...

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  • Jiana Hot Pink Chiffon Maxi Dress Jiana Hot Pink Chiffon Maxi Dress

    Jiana Dress

    £83.48
    XXS XS S M L XL 2XL

    Elevate your evening wardrobe with the Jiana Dress, a masterpiece that embodies sophistication and style. This alluring garment features a cowl nec...

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  • Flavia Lilac Lace Maxi Dress Flavia Lilac Lace Maxi Dress

    Flavia Dress

    £128.31
    XXS XS S M L XL 2XL

    La Vita Glam Flavia Dress exuding timeless sophistication. Flavia is designed and made in a delicate lilac lace fabric, a maxi length, featuring a...

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Related collections

In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!