30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
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Prom Dresses

  • Petra White - 3D Floral Gown with Lace-Up Back & Sweetheart Neckline Petra White - 3D Floral Gown with Lace-Up Back & Sweetheart Neckline

    Petra - White

    £290.96
    XXS XS S M L XL

    Aphrodite Collection The Petra Gown is designed with so many romantic elements. A sweetheart neckline, lace-up back, and detailed 3D floral fabric ...

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  • Greta Gown - Black Structured Lace Satin Gown with Lace Up Back Greta Gown - Black Structured Lace Satin Gown with Lace Up Back

    Greta - Black

    £279.88
    XXS XS S M L XL

    Aphrodite Collection The Greta Gown masters the art of making an entrance with its structured lace bodice, lustrous satin fabric, and lace-up back...

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  • Phoebe - Black Strapless Lace Gown with Side Slit Phoebe - Black Strapless Lace Gown with Side Slit

    Phoebe - Black

    £244.90
    XXS XS S M L XL 2XL

    Aphrodite Collection The minimalistic aesthetic of the Phoebe Gown allows the focus to fall on you. Glamorous and enticing, this lace gown features...

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One of the most highly anticipated events in any social calendar is prom night. Celebrating a new chapter, making treasured memories with your closest friends and dancing the night away under the glittering light of a disco ball, it’s one that won’t be forgotten. 

One of the best parts of this magical night is getting dressed up in a dreamy dress, indulging in a glamorous hair and makeup look and slipping on a pair of heels to celebrate in style.

From dresses adorned with intricate beading and sequins, to elegant all over lace or silky satin numbers, Alamour the Label has a look to suit any style.

Keep it classic in a simple yet stunning gown that hugs your figure and exudes timeless glamour, or turn heads with asymmetric cut outs, all over embellishments and bold colour palettes.

Browse our exclusive collection of prom dresses to find your dream piece that will make your special night even more memorable. Shop online and enjoy Buy Now and Pay Later, available for AU, US, NZ, UK, CA.