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Prom Dresses and Gowns

  • Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit
    Save 30%

    Alyssa - Oyster

    £110.95
    £77.66
    XXS XS S M L XL

    Exclusive Simply Stylish CollectionCommand attention in the Alyssa Gown, a masterpiece of elegance and effortless beauty. With its cowl neck, delic...

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  • Nicola - Black Sequin Gown with Plunge Neckline and Sheer Skirt Nicola - Black Sequin Gown with Plunge Neckline and Sheer Skirt

    Nicola - Black

    £276.82
    XXS XS S M L XL 2XL

    Aphrodite Collection This chic design was made to elevate your formal attire. With a dramatic plunge neckline, open back, and sheer skirt. This pat...

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  • Amary Black - Crepe Sheer Structured Prom Formal Gown Amary Black - Crepe Sheer Structured Prom Formal Gown
    Save 69%

    Amary - Black

    £249.63
    £77.66
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Sculptured to perfection. The Amary Gown is created with an a-line fit, hal...

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  • Clio - White Crepe Gown with Open Sides and Side Slit Clio - White Crepe Gown with Open Sides and Side Slit
    Save 67%

    Clio - White

    £232.99
    £77.66
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Clio Gown is designed with an alluring cut-out, open back, and side sli...

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  • Arella Blue Halter Maxi Dress with Waist Cut-Outs Arella Blue Halter Maxi Dress with Waist Cut-Outs
    Save 30%

    Arella Dress

    £149.23
    £104.46
    XXS XS S M L XL

      Mediterranean Summer Collection Bright colours are trending this season and the Arella Dress honours that. Showcasing a vivid blue tone and desig...

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  • Pauletta - Nude One Shoulder Patterned Sequin Gown with Side Slit Pauletta - Nude One Shoulder Patterned Sequin Gown with Side Slit
    Save 30%

    Pauletta - Gold

    £260.73
    £182.51
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. The Exclusive Rome Collection Elegant and refined, the Pauletta gown is a one-shoulder masterpie...

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  • Madea - Black Crepe Gown with Mesh Insert & Side Slit Madea - Black Crepe Gown with Mesh Insert & Side Slit
    Save 67%

    Medea - Black

    £232.99
    £77.66
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Exude class in the Medea Gown. This minimalistic gown bears a form-fitting ...

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Related collections

In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!