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Prom Dresses and Gowns

  • Save 85%

    Marlene - Yellow

    $505.43
    $73.71
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bright & enthralling, the Marlene Gown will elevate your evening look. Designed with an op...

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  • Maliha - White Satin Gown with Sheer Mesh Bodice Maliha - White Satin Gown with Sheer Mesh Bodice
    Save 70%

    Maliha - White

    $494.90
    $147.42
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...

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  • Harlow - Red Polka Dot Gown with Open Back Harlow - Red Polka Dot Gown with Open Back
    Save 85%

    Harlow - Red

    $494.90
    $73.71
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plun...

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  • Nia - White Lace Gown with side Slit & V Neckline Nia - White Lace Gown with side Slit & V Neckline
    Save 72%

    Nia - White

    $400.14
    $110.56
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Exclusive Simply Stylish Collection Adorn yourself in the Nia Lace Gown, a symbol of refined e...

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  • Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck
    Save 86%

    Jackie - Red

    $515.96
    $73.71
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

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  • Save 30%

    Raffaela - Gold

    $525.44
    $367.81
    XXS XS S M L XL 2XL

    Modernity has always proven to steal the spotlight and the Raffaela Gown shows why. This gown enhances your figure with its plunging neckline, ope...

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  • Cadenza Pink Sequin Maxi Dress Cadenza Pink Sequin Maxi Dress

    Cadenza Dress

    $177.96
    XXS XS S M L XL 2XL

    Elevate your evening wardrobe with the Cadenza Dress, a masterpiece that embodies sophistication and style. This garment features a lace up back, s...

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Related collections

In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!