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Côte d'Azur Ready To Wear

  • Rosamund - Rose Gold Sequin Gown with Lace-Up Back Rosamund - Rose Gold Sequin Gown with Lace-Up Back
    Save 30%

    Rosamund - Rose Gold

    Original Price $442.26
    Current Price $309.58
    XXS XS S M L XL 2XL

    Defined by its feminine rose gold tone, the Rosamund Gown offers a romantic fabrication and an alluring silhouette for your next formal event. Fea...

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  • Valeriya Silver Beaded Off-Shoulder Gown Valeriya Silver Beaded Off-Shoulder Gown
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    Valeriya - Silver

    Original Price $630.75
    Current Price $441.53
    XXS XS S M L XL 2XL

    Alluring and show-stopping, the Valeriya Gown embraces a maximalist style. Featuring a long cape sleeve and an off-shoulder sleeve, side slit &...

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  • Harriet - White Satin Gown with Dainty Straps and Lace-Up Back Harriet - White Satin Gown with Dainty Straps and Lace-Up Back
    Save 30%

    Harriet - White

    Original Price $442.26
    Current Price $309.58
    XXS XS S M L XL

    Côte d'Azur Collection Designed to please the minimalists, the Harriet Gown features a straight neckline, dainty straps, and a fitted silhouette. ...

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  • Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit
    Save 67%

    Zora - Pink

    Original Price $442.26
    Current Price $147.42
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zora brings an essence of femininity to your formal wear. This chic design was crafted wit...

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  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline
    Save 83%

    Kasey - White

    Original Price $442.26
    Current Price $73.71
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 65%

    Faye - Black

    Original Price $420.15
    Current Price $147.42
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Regina - Black Sequin Sheer Gown with Plunge Neckline Regina - Black Sequin Sheer Gown with Plunge Neckline
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    Regina - Black

    Original Price $473.85
    Current Price $331.70
    XXS XS S M L XL

      Côte d'Azur Collection The Regina Gown brings glamour & style to your event edit with its sheer style, deep plunge neckline & dainty wais...

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  • Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps
    Save 75%

    Dasha - Silver

    Original Price $579.15
    Current Price $147.42
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...

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Côte d'Azur Ready To Wear - By Alamour The Label

With you as our muse, the Côte d'Azur ready-to-wear collection coordinates silhouettes and styles that sculpt the modern woman. Introducing elevated fabrics and an array of new colours, this collection provides a modern yet stylish approach to this season's evening wear. 

By mixing subtle design details with soft, easy-to-wear tones, we were able to create a collection made to embrace the sophistication and style of those who love Alamour. Incorporating fitted silhouettes, soft feather trims, or sleek strapless necklines and elevating looks with polka dot mesh fabric, silky satin, or our favored 3D floral. Designed for events - Shop the Côte d'Azur Ready To Wear Collection today.

Explore our new Côte d'Azur Ready To Wear Collection exclusively via Alamour the Label. Buy Now, Pay Later payment options are available for USA, AUS, NZ, UK & CA.