30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW EXCLUSIVELY VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW EXCLUSIVELY VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW EXCLUSIVELY VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW EXCLUSIVELY VIA THE APP
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Côte d'Azur Ready To Wear

  • Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit
    Save 52%

    Zora - Pink

    $448.73
    $213.68
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zora brings an essence of femininity to your formal wear. This chic design was crafted wit...

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  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline
    Save 76%

    Kasey - White

    $448.73
    $106.84
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    $426.30
    $213.68
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Ambel - Navy Satin Gown with Plunging Neckline and Front Slit Ambel - Navy Satin Gown with Plunging Neckline and Front Slit
    Save 87%

    Ambel - Navy

    $426.30
    $53.42
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Ambel Gown is designed to frame and flatter the silhouette. This style features a plunging...

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  • Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps
    Save 64%

    Dasha - Silver

    $587.63
    $213.68
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...

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Côte d'Azur Ready To Wear - By Alamour The Label

With you as our muse, the Côte d'Azur ready-to-wear collection coordinates silhouettes and styles that sculpt the modern woman. Introducing elevated fabrics and an array of new colours, this collection provides a modern yet stylish approach to this season's evening wear. 

By mixing subtle design details with soft, easy-to-wear tones, we were able to create a collection made to embrace the sophistication and style of those who love Alamour. Incorporating fitted silhouettes, soft feather trims, or sleek strapless necklines and elevating looks with polka dot mesh fabric, silky satin, or our favored 3D floral. Designed for events - Shop the Côte d'Azur Ready To Wear Collection today.

Explore our new Côte d'Azur Ready To Wear Collection exclusively via Alamour the Label. Buy Now, Pay Later payment options are available for USA, AUS, NZ, UK & CA.