At Alamour, our made-to-order gowns are produced only once an order is placed. This intentional approach helps reduce overproduction, minimise landfill waste, lower carbon emissions, and support a more sustainable future in fashion.
The fashion industry is one of the world’s biggest polluters and could be responsible for up to 26% of global carbon emissions by 2050 if sustainable changes aren't made. That’s why we’re committed to making conscious decisions — starting with our made-to-order and customisable collection.
By producing gowns only when they’re ordered, we’re not just reducing waste — we’re also giving you more choice, more colours, more styles, and more flexibility. Rather than producing one style and hoping everyone will love it, we offer a range that is intentionally designed to be customisable, inclusive, and uniquely yours.
By undertaking this approach we are not forced to over-produce, which means we can now proudly offer inclusive sizing from XXS to 9XL to cater to a diverse range of body types and personal styles.
In addition to the variety of styles available, most of our made-to-order gowns can be altered for an additional fee - A level of personalisation that mass production just can't offer.
Common alterations include:
- Adding or removing a slit
- Adding or removing sleeves
- Changing the back design
- Changing the colour
- Changing the fabric
- Adding extra train length
Our stylists will guide you through what is and isn’t possible based on the gown you’ve selected, and help bring your vision to life.
We also accept special design requests for simple styles. You're welcome to submit your ideas via our online contact form or email us at info@alamourthelabel.com.
Each gown is expertly tailored using high-quality parts, fabrics and meticulous craftsmanship. Production times vary, but typically range from 4 to 6 weeks — estimated timelines are listed on each product page.
Choose from geometric sequins, ornate lace, luxurious crepe, and more. Whether you're choosing an existing style or customising your own, we’re here to create something truly special — just for you.
At Alamour, we’re committed to finding the balance between making our customers feel confident and beautiful, and protecting the planet we all share. Our made-to-order model is just one of the ways we’re working toward a more thoughtful, responsible future in fashion — one gown at a time.