Prom Dresses and Gowns

Formal, A Night to Remember

Formal night is one of the most important and romantic evenings in a girl’s life. It's a chance to dress up, channel your inner goddess, and experience a magical Cinderella moment.

At Alamour The Label, we understand the significance of this night, which is why our collection is the perfect combination of elegant and sexy. Whether you dream of a dress that hugs your curves or a gown fit for a princess, we’ve got you covered.

Formal Prom Dress Trends 2025

This year’s formal dress trends are all about blending classic elegance with modern allure. From sleek satin gowns to whimsical floral designs, Alamour The Label offers a diverse range of styles to suit every personality. Opt for a curve-hugging silhouette with sexy spaghetti straps or a strapless ball gown that exudes royalty.

Our collection features:

• Bold colours like black and red for a striking entrance.
• Soft tones like pink and purple for a dreamy, romantic vibe.
• Flowy, ethereal gowns and structured corset styles flatter every figure.

Shop by Formal Prom Dress Colour

Explore the perfect formal gown in your favourite colour:

• Black Formal Dresses: Timeless, dramatic, and effortlessly elegant.
• Red Formal Dresses: Fiery and bold, designed to make a statement.
• Pink Formal Dresses: Soft and romantic, perfect for a dreamy formal look.
• Purple Formal Dresses: Unique and sophisticated, ideal for a regal touch.
• Green Formal Dresses: Fresh, vibrant, and modern for a standout look.

Shop by Formal Prom Dress Style

Find a silhouette that complements your personality and flatters your figure:

• Corset Formal Dresses: Structured elegance that highlights your curves.
• Floral Formal Dresses: Perfect for a romantic and whimsical vibe.
• Satin Formal Dresses: Sleek and luxurious for a glamorous feel.
• Flowy Formal Dresses: Ethereal and graceful, designed for timeless beauty.
• A-Line Formal Dresses: Classic and flattering, perfect for all body types.
• Halter Formal Dresses: Modern and chic, showcasing a stylish neckline.
• Sparkly Formal Dresses: Shine bright with dazzling embellishments.
• Backless Formal Dresses: Bold and daring for a striking look.
• Ballgown Formal Dresses: Dreamy and regal, perfect for your Cinderella moment.

How to Style Your Formal Dress

Your formal dress is very much the star of the show, but it’s the finishing touches that complete your unforgettable look. Step up your ensemble with the help of some thoughtful accessories, chic footwear, and the perfect hairstyle to ensure you feel confident and radiant all night long. Here are some styling tips to help you shine:

Jewellery

The right jewellery can easily transform your formal dress into a show-stopping outfit. If your gown has intricate details, opt for subtle, delicate pieces like stud earrings or a slim bracelet to avoid overpowering your look. Make a bold statement with sparkling chandelier earrings or a chunky necklace for simpler dresses. Always consider your dress's neckline—plunging or strapless designs pair beautifully with a necklace, while high necklines call for elegant earrings.

Heels

Footwear is both a practical and stylish element of your formal ensemble. Strappy stilettos add height and sophistication, accentuating your legs and complementing flowy or form-fitting gowns. For comfort without sacrificing style, opt for elegant block heels or kitten heels, which are perfect for dancing the night away. Choose a colour that either matches your dress or offers a subtle contrast, such as metallic tones like gold or silver.

Shawl or Wrap

A shawl or wrap is not just an accessory; it’s a versatile addition that keeps you warm and adds a touch of timeless elegance. Choose a fabric that complements your dress—silky wraps for satin gowns or soft chiffon for flowy styles. Match the colour to your dress or opt for a neutral tone for understated sophistication.

Handbags and Clutches

A chic clutch is a must-have for carrying your essentials, like your phone, lip gloss, and mints, while still looking sleek. Metallic finishes or embellished clutches can enhance your overall look, especially if they tie in with your jewellery or shoe colour. Ensure your bag is compact yet functional, with enough room for all your formal night necessities.

Hairstyle

Your hairstyle can elevate your formal look by complementing the dress's overall aesthetic. Consider an updo to highlight those features for gowns with an open back or detailed straps. Flowing locks or soft curls pair beautifully with strapless or sweetheart necklines, adding a romantic touch. Incorporate accessories like jewelled pins or floral accents for extra glamour.

Makeup

Don’t forget your makeup! Match your look to the vibe of your dress. Go for bold eyes and a soft lip if your gown is a dramatic colour like black or red, or opt for dewy, fresh-faced makeup with natural tones if you’re wearing pastels. Consider adding a pop of glitter or shimmer to tie in with sparkly elements in your gown or accessories.

Find Your Dream Formal Dress

Formal night is more than just a celebration—it’s a moment to embrace beauty, confidence, and transformation. Alamour The Label understands the significance of this milestone and has created a collection of formal dresses that are nothing short of magical.

Crafted with luxurious fabrics and adorned with intricate details, our gowns are designed to flatter every figure and suit every personality. Whether you’re looking for a trendy curve-hugging silhouette, a dreamy ball gown, or a sleek satin number, you’ll find a dress that feels like it was made just for you.

Make your formal night truly unforgettable. Shop Alamour The Label’s curated collection of formal dresses today and discover a design that reflects your style, captures your essence, and creates memories that will last a lifetime.