Giordana Dress
£110.20
Presenting the Giordana Dress. With a plunging v-neckline, alluring halter design, and open back, this dress is the epitome of glamour. Crafted fro...
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Velvet
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Jolanda Dress
£110.20Meet the Jolanda Dress, a blend of simplicity and elegance. Crafted from semi-sheer velvet floral devore fabric, this midi dress exudes luxury. Its...
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Johanna Dress
£110.20XXS XS S M L XL 2XLLa Vita Glam. Johanna Dress. With an alluring bodice cut-out, rose accents and a sheer velvet-devore fabric, this dress is the epitome of glamour....
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Made to orderIsabel - Emerald
£227.40XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLIn Bloom - the Made-To-Order Collection The Isabel Gown provides a stylish appeal to your evening attire with each design detail. Featuring a deep...
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Made to orderTura - Emerald
£274.05XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLThe Côte d'Azur Collection Rendered from a light-catching sequin fabrication, the Tura Gown is defined by its single long cape sleeve, thigh-high ...
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Made to orderLili - Black
£244.90XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLThe Côte d'Azur Collection The Lili Gown offers a modern take on evening styling with its plunge neckline, waist wrap straps and thigh-high slit. ...
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Made to orderJola - Pink
£244.90XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLThe Côte d'Azur Collection The Jola Gown opts for a vibrant affair with its bright pink velvet sequin fabric. Embellished with sequins, this style...
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Made to orderBlina - Emerald
£244.90XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLIn Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over...
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Made to orderAlexis - Purple
£256.56XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLIn Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin fa...
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Made to orderCheryce - Black
£215.74XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLIn Bloom - the Made-To-Order Collection Follow a simplistic approach to your evening attire with the Cheryce Gown. Designed with a strapless stra...
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Made to orderBlina - Rose Pink
£244.90XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLThe Côte d'Azur Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over side slit. ...
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Barbarella Dress
£110.20XXS XS S M L XL 2XLLa Vita Glam Meet the Barbarella Dress – a dreamy sheer long-sleeve dress adorned with ruffle details, crafted from premium floral devoré fabric, ...
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Made to orderNatalie - Purple
£244.90XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLIn Bloom - the Made-To-Order Collection Using bright colours and intricate cut-outs, the Natalie Gown delivers a modern twist to your event wear t...
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Made to orderJenny - Burgundy
£204.08XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XLLe Rouge - the Made-To-Order Collection Classy and elegant, the Jenny was made after our best-selling Blanche dress. This glamorous version was mad...
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Maggia Set
£110.20XXS XS S M L XL 2XLLa Vita Glam The Maggia Set is a summer must-have. A cropped top, made from our signature floral roses davore fabric, featuring a delicate sheer f...
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Exude elegance and grace with Alamour the Label’s exquisite collection of velvet dresses. Meticulously designed with care and attention to detail and crafted from the most luxurious velvet textiles, each dress encapsulates timeless beauty and unmatched quality.
Indulge in opulence and step out in one of our lavish velvet gowns that flatters your silhouette and makes you feel like the star of the show, whether you’re attending a glamorous cocktail party, romantic dinner for two or black tie events.
Lean in to vintage glamour with a classic black velvet dress and accessorise with sparkling pearls and diamonds or explore deep jewel tones of emerald green, sapphire blue and ruby red.
Pair contemporary silhouettes with timeless fabrics, with a floor length gown featuring scooping necklines, asymmetric sleeves and cutouts or opt for an alluring velvet mini dress complete with your favourite heels.
Explore Alamour the Label’s breathtaking edit of velvet gowns and dresses to find the perfect look for your next special occasion.