PREORDER ESTIMATED SHIP DATE 30TH JANUARY 2025 Sizes XXS and XXL are in-stock and ready to be shipped. Ayelet stands as the quintessential black g...
View full details
PREORDER ESTIMATED SHIP DATE 30TH JANUARY 2025 Indulge in unparalleled beauty with the Clarina Gown, a true masterpiece destined to set you apart. ...
View full details
Aphrodite Collection The minimalistic aesthetic of the Phoebe Gown allows the focus to fall on you. Glamorous and enticing, this lace gown features...
View full details
Monaco Collection Feminity takes control in the Ginvra Dress. Created in a blue tone and elevated with a lace-up back, bishop style sleeves, and a...
View full details
Monaco Collection A striking style that is both captivating and feminine. The Gabbie Dress features a singular off-shoulder sleeve and a seperate...
View full details
PREORDER ESTIMATED SHIP DATE 25TH NOVEMBER 2024 Exclusive Monte Carlo Collection Romance at its finest, the Mariposa Dress embraces femininity with...
View full details
The Made-To-Order Collection Elevate your look with the Yara Gown. Crafted from rose gold patterned sequins, it features a refined sweetheart busti...
View full details
Final sale - No returns or exchanges on this item. Aphrodite Collection Classic elegance has always proven to steal the spotlight, and the Laria Go...
View full details
Final sale - No returns or exchanges on this item. Aphrodite Collection Indulge in the timeless allure of the Thalia Gown, where femininity takes ...
View full details
Mediterranean Summer Collection Opt for a vibrant statement this spring with the Lina Dress. This style was created in an airy cotton poplin fabri...
View full details
Final sale - No returns or exchanges on this item. Field of Dreams Collection Angel style sleeves, sheer sides, and a flowing a-line fit, the Aden...
View full details
Final sale - No returns or exchanges on this item. Monaco CollectionRomance at its finest. The Giulianna Dress embraces femininity with its 3D butt...
View full details
Final sale - No returns or exchanges on this item. The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...
View full details
Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...
View full details
Final sale - No returns or exchanges on this item. Venice Collection A masterful approach to simplistic elegance. The Audette Gown was crafted to ...
View full details
The Made-To-Order Collection Sparkle like a goddess in this luxurious patterned sequin gown. Silver looks incredible on tan or darker skin tones ...
View full details
In Bloom - the Made-To-Order Collection The Taylor Gown uses structure and block colours to elevate simple silhouettes. Cut from a soft matte sati...
View full details
The Côte d'Azur Collection The female form is elegantly highlighted in the Saemira Gown. Featuring a strapless neckline, body-hugging fit and is r...
View full details
The Côte d'Azur Collection The Debora Gown flatteringly sculpts the figure's natural curves for an elegant approach to your formal attire. Fixed ...
View full details
In Bloom - the Made-To-Order Collection A minimalist aesthetic allows all the focus to fall on you in the Blinera Gown. Structured with a boned bo...
View full details
Le Rouge - the Made-To-Order Collection If you have loved our Mariposa dress, then Kaida is made for you. Kaida is the new upgraded version with a ...
View full detailsFind your dream sweetheart neckline dress online with Alamour The Label. Discover a perfect blend of elegance and allure with the curation of contemporary sweetheart neckline dresses suited to every occasion on your calendar. Whether you’re searching for a figure-hugging bodycon dress, a princess cut gown or a sophisticated midi dress that can see you from first thing to last light, you’ll find a style fit for every affair with the collection of sweetheart neckline dresses available at Alamour The Label. Discover a high-style range of colours tinted across form-flattering silhouettes, from nuanced neutrals to fresh pastels, floral prints and jewel tones, there's a shade to match your every mood. Complete your look with ornate accessories and jewellery to feel your most comfortable and confident at your next event. Shop sweetheart dresses, mini dresses and gowns online now.
