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SYDNEY STORE NOW OPEN | WE SHIP WORLDWIDE | BUY NOW PAY LATER
SYDNEY STORE NOW OPEN | WE SHIP WORLDWIDE | BUY NOW PAY LATER
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Prom Dresses

  • Regina - Black Sequin Sheer Gown with Plunge Neckline Regina - Black Sequin Sheer Gown with Plunge Neckline
    Save 56%

    Regina - Black

    £256.42
    £113.40
    XXS XS S M L XL

      Côte d'Azur Collection The Regina Gown brings glamour & style to your event edit with its sheer style, deep plunge neckline & dainty wais...

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  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 84%

    Gwen - Lilac

    £256.42
    £39.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

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  • Melinda - Red Satin Gown with Diamante Straps and Bow Ties
    Save 72%

    Melinda - Red

    £284.34
    £79.78
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Sharing a harmony of playful accents & vibrant tones, the Melinda Gown is easily a preferre...

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  • Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps
    Save 75%

    Dasha - Silver

    £313.40
    £79.78
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...

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  • Save 85%

    Marlene - Yellow

    £273.52
    £39.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bright & enthralling, the Marlene Gown will elevate your evening look. Designed with an op...

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  • Harlow - Red Polka Dot Gown with Open Back Harlow - Red Polka Dot Gown with Open Back
    Save 85%

    Harlow - Red

    £267.82
    £39.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plun...

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  • Save 30%

    Raffaela - Gold

    £284.34
    £199.04
    XXS XS S M L XL 2XL

    Modernity has always proven to steal the spotlight and the Raffaela Gown shows why. This gown enhances your figure with its plunging neckline, ope...

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  • Cadenza Pink Sequin Maxi Dress Cadenza Pink Sequin Maxi Dress
    Save 41%

    Cadenza Dress

    £96.30
    £56.41
    XXS XS S M L XL 2XL

    Elevate your evening wardrobe with the Cadenza Dress, a masterpiece that embodies sophistication and style. This garment features a lace up back, s...

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  • Save 60%

    Francesca Dress

    £141.89
    £56.41
    XXS XS S M L XL 2XL

    La Vita Glam Introducing the Francesca Dress – designed with a unique cross V-neckline and pleated detailing at the edges, finishing with a flowing...

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  • Jiana Hot Pink Chiffon Maxi Dress Jiana Hot Pink Chiffon Maxi Dress
    Save 47%

    Jiana Dress

    £84.90
    £45.02
    XXS XS S M L XL 2XL

    Elevate your evening wardrobe with the Jiana Dress, a masterpiece that embodies sophistication and style. This alluring garment features a cowl nec...

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Related collections

One of the most highly anticipated events in any social calendar is prom night. Celebrating a new chapter, making treasured memories with your closest friends and dancing the night away under the glittering light of a disco ball, it’s one that won’t be forgotten. 

One of the best parts of this magical night is getting dressed up in a dreamy dress, indulging in a glamorous hair and makeup look and slipping on a pair of heels to celebrate in style.

From dresses adorned with intricate beading and sequins, to elegant all over lace or silky satin numbers, Alamour the Label has a look to suit any style.

Keep it classic in a simple yet stunning gown that hugs your figure and exudes timeless glamour, or turn heads with asymmetric cut outs, all over embellishments and bold colour palettes.

Browse our exclusive collection of prom dresses to find your dream piece that will make your special night even more memorable. Shop online and enjoy Buy Now and Pay Later, available for AU, US, NZ, UK, CA.