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Prom Dresses

  • Nicola - Black Sequin Gown with Plunge Neckline and Sheer Skirt Nicola - Black Sequin Gown with Plunge Neckline and Sheer Skirt

    Nicola - Black

    £280.71
    XXS XS S M L XL 2XL

    Aphrodite Collection This chic design was made to elevate your formal attire. With a dramatic plunge neckline, open back, and sheer skirt. This pat...

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  • Amary Black - Crepe Sheer Structured Prom Formal Gown Amary Black - Crepe Sheer Structured Prom Formal Gown
    Save 69%

    Amary - Black

    £253.14
    £78.76
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Sculptured to perfection. The Amary Gown is created with an a-line fit, hal...

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  • Regina - Black Sequin Sheer Gown with Plunge Neckline Regina - Black Sequin Sheer Gown with Plunge Neckline
    Save 56%

    Regina - Black

    £253.14
    £111.94
    XXS XS S M L XL

      Côte d'Azur Collection The Regina Gown brings glamour & style to your event edit with its sheer style, deep plunge neckline & dainty wais...

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  • Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit
    Save 70%

    Faretti - White

    £264.39
    £78.76
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Dalida CollectionDefined with a straight neckline, sheer mesh corset, and a side slit with a dra...

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  • Maliha - White Satin Gown with Sheer Mesh Bodice Maliha - White Satin Gown with Sheer Mesh Bodice
    Save 70%

    Maliha - White

    £264.39
    £78.76
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...

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  • Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck
    Save 86%

    Jackie - Red

    £275.64
    £39.38
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

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Related collections

One of the most highly anticipated events in any social calendar is prom night. Celebrating a new chapter, making treasured memories with your closest friends and dancing the night away under the glittering light of a disco ball, it’s one that won’t be forgotten. 

One of the best parts of this magical night is getting dressed up in a dreamy dress, indulging in a glamorous hair and makeup look and slipping on a pair of heels to celebrate in style.

From dresses adorned with intricate beading and sequins, to elegant all over lace or silky satin numbers, Alamour the Label has a look to suit any style.

Keep it classic in a simple yet stunning gown that hugs your figure and exudes timeless glamour, or turn heads with asymmetric cut outs, all over embellishments and bold colour palettes.

Browse our exclusive collection of prom dresses to find your dream piece that will make your special night even more memorable. Shop online and enjoy Buy Now and Pay Later, available for AU, US, NZ, UK, CA.