30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
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Prom & Evening Wear | Dresses and Gowns

  • Ambel - Navy Satin Gown with Plunging Neckline and Front Slit Ambel - Navy Satin Gown with Plunging Neckline and Front Slit
    Save 87%

    Ambel - Navy

    Original Price £232.24
    Current Price £29.10
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Ambel Gown is designed to frame and flatter the silhouette. This style features a plunging...

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  • Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit
    Save 52%

    Zora - Pink

    Original Price £244.46
    Current Price £116.41
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zora brings an essence of femininity to your formal wear. This chic design was crafted wit...

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  • Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps
    Save 64%

    Dasha - Silver

    Original Price £320.13
    Current Price £116.41
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.