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  • Teresa Lilac Midi Dress with Plunge Neckline
    Save 78%

    Teresa Dress

    Original Price £179.53
    Current Price £39.27
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Teresa Dress leans into the elegance of a classic midi with its plunge neckline, bow sleev...

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  • Analu Hot Pink Pleated Midi Dress Analu Hot Pink Pleated Midi Dress
    Save 80%

    Analu Dress

    Original Price £196.36
    Current Price £38.88
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Field of Dreams Collection In a bright vibrant hue, the Analu Dress was made to make a statemen...

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  • Giulianna White Midi with Boned Bodice and A-Line Skirt Giulianna White Midi with Boned Bodice and A-Line Skirt
    Save 58%

    Giulianna Dress

    Original Price £235.63
    Current Price £98.18
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Monaco CollectionRomance at its finest. The Giulianna Dress embraces femininity with its 3D butt...

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  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 84%

    Gwen - Lilac

    Original Price £252.46
    Current Price £39.27
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

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  • Dalida Purple Poplin Mini Dress with Waist Cut-Outs Dalida Purple Poplin Mini Dress with Waist Cut-Outs
    Save 61%

    Dalida Dress

    Original Price £100.42
    Current Price £38.88
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Mediterranean Summer Collection Flirty and feminine, the Dalida Dress will be the fixture of yo...

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  • Jessie Satin & Polka Dot Tulle Set with Dainty Straps Jessie Satin & Polka Dot Tulle Set with Dainty Straps
    Save 30%

    Jessie Set

    Original Price £235.63
    Current Price £164.94
    XXS XS S M L XL 2XL

    Monaco Collection Embracing femininity, the Jessie Set is so graceful. Featuring a draped crop that is elevated by dainty straps, a pleated waistl...

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  • Tciana - White Lace Mini Dress with Plunge Neckline & Accent Sleeves Tciana - White Lace Mini Dress with Plunge Neckline & Accent Sleeves
    Save 30%

    Tciana Dress

    Original Price £156.53
    Current Price £109.57
    XXS XS S M L XL 2XL

    Venice Collection Enchant and captivate in the Tciana Dress. Meticulously crafted from sumptuous lace, this garment boasts tiered frill sleeves, a...

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  • Deliah - Lilac Satin Midi Dress with Sheer Mesh Back Deliah - Lilac Satin Midi Dress with Sheer Mesh Back
    Save 59%

    Deliah Dress

    Original Price £145.31
    Current Price £58.91
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Venice CollectionElevating your sense of sophistication is effortless with the Deliah Dress. It ...

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  • Save 85%

    Marlene - Yellow

    Original Price £269.29
    Current Price £39.27
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bright & enthralling, the Marlene Gown will elevate your evening look. Designed with an op...

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  • Moya Lilac Mini Dress with Diamante Straps Moya Lilac Mini Dress with Diamante Straps
    Save 76%

    Moya Dress

    Original Price £162.14
    Current Price £39.27
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice CollectionThe Moya Dress stands as the ideal choice for your upscale event. It showcases...

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  • Ciana White Chiffon Maxi Dress Ciana White Chiffon Maxi Dress
    Save 30%

    Ciana Dress

    Original Price £162.14
    Current Price £113.50
    XXS XS S M L XL 2XL

    Meet the Ciana Dress, distinguished by its flowing silhouette and crafted from a soft chiffon fabric. Boasting a strapless design and a unique nec...

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  • Faith - White Taffeta Mini Dress with Plunge Neck and Long Sleeves Faith - White Taffeta Mini Dress with Plunge Neck and Long Sleeves
    Save 30%

    Faith Dress

    Original Price £145.31
    Current Price £101.71
    XXS XS S M L XL

    Venice Collection Angelic and divine, the Faith Dress brings a fashion-forward statement to your wardrobe. Featuring a stylish v-cut bustier, long...

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  • Noorain - Pink Midi Dress with Off-Shoulder Sleeves Noorain - Pink Midi Dress with Off-Shoulder Sleeves
    Save 79%

    Noorain Dress

    Original Price £279.95
    Current Price £58.91
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice Collection The perfect addition to your event wardrobe, the Noorain Dress stands as a te...

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  • Save 30%

    Francesca Dress

    Original Price £139.69
    Current Price £97.79
    XXS XS S M L XL 2XL

    La Vita Glam Introducing the Francesca Dress – designed with a unique cross V-neckline and pleated detailing at the edges, finishing with a flowing...

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  • Flavia Lilac Lace Maxi Dress Flavia Lilac Lace Maxi Dress
    Save 30%

    Flavia Dress

    Original Price £128.47
    Current Price £89.93
    XXS XS S M L XL 2XL

    La Vita Glam Flavia Dress exuding timeless sophistication. Flavia is designed and made in a delicate lilac lace fabric, a maxi length, featuring a...

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Find your dream fit in the collection of a line dresses online at Alamour The Label. Discover perfect silhouettes cut in everyone’s favourite, universally beautifying shape in the range of a line gowns. From all-out glamour to understated and elegant, there is an a line fit suited to every occasion on your calendar with Alamour. The collection of a line dresses comes in a range of high-style fabrics and finishes, from airy cotton to light linen, reflective satin and glittering embroidery, there is an a line silhouette to match every mood. Complete your look with jewellery, hair accessories, shoes and clutch bags for an effortless and elegant ensemble that is sure to have you feeling your most comfortable and confident at your next event. Discover the collection of a line gowns with Alamour The Label now.