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SYDNEY STORE OPENING SOON | WE SHIP WORLDWIDE | BUY NOW PAY LATER
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Prom Dresses

  • Vera Emerald - Satin Asymmetrical Prom Formal Gown Vera Emerald - Satin Asymmetrical Prom Formal Gown
    Save 30%

    Vera - Emerald

    $442.61
    $309.82
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Aphrodite Collection Evoking and alluring, the Vera Gown demands all the attention. This satin ...

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  • Lara White - Crepe High Back High Slit Prom Formal Evening Dress Lara White - Crepe High Back High Slit Prom Formal Evening Dress
    Save 67%

    Laria - White

    $442.61
    $147.54
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Classic elegance has always proven to steal the spotlight, and the Laria Go...

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  • Thalia - White 3D Embellished Gown with Sheer Bodice and Mermaid Train Thalia - White 3D Embellished Gown with Sheer Bodice and Mermaid Train
    Save 72%

    Thalia - White

    $525.86
    $147.54
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  Aphrodite Collection Indulge in the timeless allure of the Thalia Gown, where femininity takes ...

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  • Larisa - White Sequin Gown with a Square Neckline and Mermaid Train Larisa - White Sequin Gown with a Square Neckline and Mermaid Train
    Save 30%

    Larisa - White

    $442.61
    $309.82
    XXS XS S M L XL 2XL

    Aphrodite Collection For those who appreciate simplistic elegance, the Larisa Gown is the epitome of sophistication. Its alluring features include...

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  • Leonie Strapless Burgundy Maxi Dress with Open Keyhole Neckline Leonie Strapless Burgundy Maxi Dress with Open Keyhole Neckline
    Save 72%

    Leonie Dress

    $525.86
    $147.54
    XXS XS S M L XL

    Bouquet of Love Collection The Leonie Dress has an abundance of feminine details. You can't go past its iridescent mesh fabric, 3D ruffles, and pl...

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  • Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit
    Save 67%

    Zora - Pink

    $442.61
    $147.54
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zora brings an essence of femininity to your formal wear. This chic design was crafted wit...

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  • Regina - Black Sequin Sheer Gown with Plunge Neckline Regina - Black Sequin Sheer Gown with Plunge Neckline
    Save 30%

    Regina - Black

    $474.22
    $331.95
    XXS XS S M L XL

      Côte d'Azur Collection The Regina Gown brings glamour & style to your event edit with its sheer style, deep plunge neckline & dainty wais...

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Related collections

One of the most highly anticipated events in any social calendar is prom night. Celebrating a new chapter, making treasured memories with your closest friends and dancing the night away under the glittering light of a disco ball, it’s one that won’t be forgotten. 

One of the best parts of this magical night is getting dressed up in a dreamy dress, indulging in a glamorous hair and makeup look and slipping on a pair of heels to celebrate in style.

From dresses adorned with intricate beading and sequins, to elegant all over lace or silky satin numbers, Alamour the Label has a look to suit any style.

Keep it classic in a simple yet stunning gown that hugs your figure and exudes timeless glamour, or turn heads with asymmetric cut outs, all over embellishments and bold colour palettes.

Browse our exclusive collection of prom dresses to find your dream piece that will make your special night even more memorable. Shop online and enjoy Buy Now and Pay Later, available for AU, US, NZ, UK, CA.