30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
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Prom & Evening Wear | Dresses and Gowns

  • Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck
    Save 80%

    Jackie - Red

    Original Price $490.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

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  • Save 79%

    Marlene - Yellow

    Original Price $480.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bright & enthralling, the Marlene Gown will elevate your evening look. Designed with an op...

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  • Harlow - Red Polka Dot Gown with Open Back Harlow - Red Polka Dot Gown with Open Back
    Save 79%

    Harlow - Red

    Original Price $470.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plun...

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  • Paloma - Red Multiway Gown with Sequin Skirt and Jersey Bodice with a Side Slit Paloma - Red Multiway Gown with Sequin Skirt and Jersey Bodice with a Side Slit
    Save 79%

    Paloma - Red

    Original Price $470.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Alluring yet elegant, the Paloma Dress epitomizes sophisticated evening wear. This dress is cr...

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  • Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve
    Save 70%

    Shanna - Pink

    Original Price $499.00
    Current Price $150.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Shanna Gown offers an abundance of class and luxury with each creative detail. Designed wit...

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  • Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit
    Save 57%

    Faretti - White

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Dalida CollectionDefined with a straight neckline, sheer mesh corset, and a side slit with a dra...

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  • Maliha - White Satin Gown with Sheer Mesh Bodice Maliha - White Satin Gown with Sheer Mesh Bodice
    Save 57%

    Maliha - White

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...

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  • Audette - Red Crepe Gown with Lace-Up Back Audette - Red Crepe Gown with Lace-Up Back
    Save 77%

    Audette - Red

    Original Price $440.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice Collection A masterful approach to simplistic elegance. The Audette Gown was crafted to ...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline
    Save 76%

    Kasey - White

    Original Price $420.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.