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SYDNEY STORE OPENING SOON | WE SHIP WORLDWIDE | BUY NOW PAY LATER
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Prom Dresses and Gowns

  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 84%

    Gwen - Lilac

    $507.68
    $78.97
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

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  • Sasha - Blue Gown with Diamante Trim and Bodice Cut-Outs & a Side Slit
    Save 87%

    Sasha - Blue

    $620.50
    $78.97
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  With each creative detail, the Sasha Gown offers a stylish approach to your event attire. Fitt...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 65%

    Faye - Black

    $450.14
    $157.95
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Melinda - Red Satin Gown with Diamante Straps and Bow Ties
    Save 72%

    Melinda - Red

    $562.96
    $157.95
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Sharing a harmony of playful accents & vibrant tones, the Melinda Gown is easily a preferre...

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  • Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps Dasha - Silver Sequin Gown with Waist Cut-Outs and Dainty Straps
    Save 75%

    Dasha - Silver

    $620.50
    $157.95
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...

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  • Cyra - White Sequin with Bust Cut-Out Gown Cyra - White Sequin with Bust Cut-Out Gown
    Save 30%

    Cyra - White

    $541.53
    $379.07
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Asymmetry is favored this season and the Cyra Gown shows that. Created in a white sequin fabri...

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  • Jessalyn - Black Sequin Jumpsuit with Feathered Cuffs Jessalyn - Black Sequin Jumpsuit with Feathered Cuffs
    Save 77%

    Jessalyn - Black

    $675.78
    $157.95
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Dalida Collection If sophisticated glamour is the look you're after, the Jessalyn Jumpsuit can ...

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  • Rosamund - Rose Gold Sequin Gown with Lace-Up Back Rosamund - Rose Gold Sequin Gown with Lace-Up Back
    Save 30%

    Rosamund - Rose Gold

    $473.84
    $331.69
    XXS XS S M L XL 2XL

    Defined by its feminine rose gold tone, the Rosamund Gown offers a romantic fabrication and an alluring silhouette for your next formal event. Fea...

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  • Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit
    Save 70%

    Faretti - White

    $530.25
    $157.95
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Dalida CollectionDefined with a straight neckline, sheer mesh corset, and a side slit with a dra...

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  • Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve
    Save 79%

    Shanna - Pink

    $562.96
    $118.46
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Shanna Gown offers an abundance of class and luxury with each creative detail. Designed wit...

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  • Harriet - White Satin Gown with Dainty Straps and Lace-Up Back Harriet - White Satin Gown with Dainty Straps and Lace-Up Back
    Save 30%

    Harriet - White

    $473.84
    $331.69
    XXS XS S M L XL

    Côte d'Azur Collection Designed to please the minimalists, the Harriet Gown features a straight neckline, dainty straps, and a fitted silhouette. ...

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Related collections

In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!