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Prom Dresses and Gowns

  • Petra White - 3D Floral Gown with Lace-Up Back & Sweetheart Neckline Petra White - 3D Floral Gown with Lace-Up Back & Sweetheart Neckline

    Petra - White

    $562.64
    XXS XS S M L XL

    Aphrodite Collection The Petra Gown is designed with so many romantic elements. A sweetheart neckline, lace-up back, and detailed 3D floral fabric ...

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  • Greta Gown - Black Structured Lace Satin Gown with Lace Up Back Greta Gown - Black Structured Lace Satin Gown with Lace Up Back
    Save 30%

    Greta - Black

    Original Price $541.21
    Current Price $378.85
    XXS XS S M L XL

    Aphrodite Collection The Greta Gown masters the art of making an entrance with its structured lace bodice, lustrous satin fabric, and lace-up back...

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  • Phoebe - Black Strapless Lace Gown with Side Slit Phoebe - Black Strapless Lace Gown with Side Slit

    Phoebe - Black

    $473.56
    XXS XS S M L XL 2XL

    Aphrodite Collection The minimalistic aesthetic of the Phoebe Gown allows the focus to fall on you. Glamorous and enticing, this lace gown features...

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In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!