30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
30% OFF SITEWIDE* BLACK FRIDAY SALE | SHOP NOW VIA THE APP
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Prom & Evening Wear | Dresses and Gowns

  • Sasha - Blue Gown with Diamante Trim and Bodice Cut-Outs & a Side Slit
    Save 82%

    Sasha - Blue

    $624.02
    $113.46
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  With each creative detail, the Sasha Gown offers a stylish approach to your event attire. Fitt...

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  • Henriette - Lilac Ruched Glitter Gown with Criss Cross Back Henriette - Lilac Ruched Glitter Gown with Criss Cross Back
    Save 78%

    Henriette - Lilac

    $510.56
    $113.46
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Henriette Gown provides an innate understanding of the female form with its fitted silhouet...

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  • Marilyn - Black Satin Gown with Gloves and Sheer Boned Bodice
    Save 56%

    Marilyn - Black

    $510.56
    $226.92
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Invest in modern sophistication with the Marilyn Gown. Formed with a sheer mesh bodice with a s...

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  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 78%

    Gwen - Lilac

    $510.56
    $113.46
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

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  • Melinda - Red Satin Gown with Diamante Straps and Bow Ties
    Save 60%

    Melinda - Red

    $566.15
    $226.92
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Sharing a harmony of playful accents & vibrant tones, the Melinda Gown is easily a preferre...

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  • Zahara - Gold Glitter Mesh Gown with Deep Plunge Neckline
    Save 75%

    Zahara - Gold

    $679.61
    $170.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zahara Gown portrays maximalism at its finest. Showcasing a deep plunging neckline, ruched...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.