Aphrodite Collection The Adelia Gown bares a minimalistic aesthetic with its sleek black look. With a lace scalloped trim, low back, and mermaid si...
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Final sale - No returns or exchanges on this item. Aphrodite Collection Skin baring and figure-hugging, the Selene Gown was made to be shown off. M...
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Final sale - No returns or exchanges on this item. Favour asymmetry with the Kinsey Gown. Rendered from a mauve-toned mesh fabric with silver sequ...
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Venice Collection Add a sophisticated statement to your evening attire with the duo-toned Saffira Gown. Sculpted with an asymmetrical cape sleeve t...
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Aphrodite Collection For those who appreciate simplistic elegance, the Larisa Gown is the epitome of sophistication. Its alluring features include...
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Final sale - No returns or exchanges on this item. Aphrodite Collection Classic elegance has always proven to steal the spotlight, and the Laria Go...
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Venice Collection The Shirley Gown blends design elements from our most favored styles with new contemporary details to suit the modern woman. Feat...
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Final sale - No returns or exchanges on this item. Aphrodite Collection Indulge in the timeless allure of the Thalia Gown, where femininity takes ...
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The Côte d'Azur Collection Bright colours are trending this season and the Lendina Gown demonstrates this. Created with a low open back, scooped n...
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The Made-To-Order Collection Ariya is the epitome of elegance, a rose gold-patterned sequin gown designed for unforgettable entrances. This strikin...
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Côte d'Azur Collection The Ofelia Gown is the epitome of chic glamour. With a high neck, short sleeves, and an open back, this silver sequin gown ...
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Final sale - No returns or exchanges on this item. Côte d'Azur Collection The Laurine Gown is the perfect gown for maximalists. With a statement-d...
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Bouquet of Love Collection The Leonie Dress has an abundance of feminine details. You can't go past its iridescent mesh fabric, 3D ruffles, and pl...
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Final sale - No returns or exchanges on this item. Glamour comes easy with the Delphi Gown. Featuring a statement off-shoulder drape, sweeping as...
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Aphrodite Collection Feel elegant & chic in this black lace gown. With a cowl neck, lace-up back, side slit with raw lace edges & form-fitt...
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Dalida Collection The Elizabeth Gown embodies an aura of effortless sophistication. It showcases a wrap-style skirt with a tasteful side slit and a...
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Modernity has always proven to steal the spotlight and the Raffaela Gown shows why. This gown enhances your figure with its plunging neckline, ope...
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The Made-To-Order Collection Elevate your presence with the Belinda Sequin Gown. Its high choker neckline, chic criss-cross side detail, and shi...
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Venice Collection The Bellucci Gown offers an abundance of luxury and class with each creative detail. Cut from an airy chiffon fabric, it has a d...
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Côte d'Azur Collection The Regina Gown brings glamour & style to your event edit with its sheer style, deep plunge neckline & dainty wais...
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Final sale - No returns or exchanges on this item. Côte d'Azur CollectionThe Electra Gown blends a minimalist aesthetic with a contemporary design ...
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The Exclusive Rome Collection Experience pure sophistication in this white lace gown, a testament to timeless elegance. Adorned with a graceful co...
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Venice Collection The Cary Gown relies on its effortless design and glamourous fabrication for its eye-catching appeal. Designed with a v-neckline...
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Côte d'Azur Collection Blending a playful fabrication with a minimalistic silhouette, the Meghan Gown was made to make an entrance. This style is ...
View full detailsOne of the most highly anticipated events in any social calendar is prom night. Celebrating a new chapter, making treasured memories with your closest friends and dancing the night away under the glittering light of a disco ball, it’s one that won’t be forgotten.
One of the best parts of this magical night is getting dressed up in a dreamy dress, indulging in a glamorous hair and makeup look and slipping on a pair of heels to celebrate in style.
From dresses adorned with intricate beading and sequins, to elegant all over lace or silky satin numbers, Alamour the Label has a look to suit any style.
Keep it classic in a simple yet stunning gown that hugs your figure and exudes timeless glamour, or turn heads with asymmetric cut outs, all over embellishments and bold colour palettes.
Browse our exclusive collection of prom dresses to find your dream piece that will make your special night even more memorable. Shop online and enjoy Buy Now and Pay Later, available for AU, US, NZ, UK, CA.
