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  • Tropez Top - White Cropped Bustier Top With Ruching & Frills Tropez Top - White Cropped Bustier Top With Ruching & Frills
    Save 77%

    Tropez Top

    Original Price Dhs. 160.41
    Current Price Dhs. 37.46
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Tropez Top, a paragon of summer elegance. Its design boasts a graceful tie-up at the...

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  • Lola Satin Long Sleeve Two-Piece Set Lola Satin Long Sleeve Two-Piece Set
    Save 71%

    Lola Set

    Original Price Dhs. 452.16
    Current Price Dhs. 131.10
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Lola Set is bound to make an entrance no matter the event. Bright yellow in colour and sof...

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  • Melina Set - Pink Floral Set with Criss Cross Back and Side Slit Melina Set - Pink Floral Set with Criss Cross Back and Side Slit
    Save 85%

    Melina Set

    Original Price Dhs. 639.44
    Current Price Dhs. 93.64
    XXS XS S M L XL

    SeFinal sale - No returns or exchanges on this item.  Welcome the spring season in with the Melina Set. Inspired by the blooming flowers, this set ...

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  • Aleeza Rosy Iridescent Mesh Maxi Dress Aleeza Rosy Iridescent Mesh Maxi Dress
    Save 83%

    Aleeza Dress

    Original Price Dhs. 1,123.70
    Current Price Dhs. 187.28
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Made with love, the Aleeza Dress exudes romance. Showcasing a new iridescent mesh fabric in a ...

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  • Paula Red Satin Off-Shoulder Dress Paula Red Satin Off-Shoulder Dress
    Save 81%

    Paula Dress

    Original Price Dhs. 505.67
    Current Price Dhs. 93.64
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Opt for a sophisticated look in the Paula Dress. Rendered in a floral satin jacquard fabric and ...

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  • Mailys Dress - Floral Printed Mini with Long Sleeves and Tie Sides Mailys Dress - Floral Printed Mini with Long Sleeves and Tie Sides
    Save 77%

    Mailys Dress

    Original Price Dhs. 398.65
    Current Price Dhs. 93.64
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Sweet Escape Collection This figure-skimming mini dress perfectly adheres to the spring season w...

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  • Emiliana - White Embellished Plunge Neck Gown with Side Slit Emiliana - White Embellished Plunge Neck Gown with Side Slit
    Save 65%

    Emiliana - White

    Original Price Dhs. 1,602.62
    Current Price Dhs. 560.93
    XXS XS S M L XL

    The Exclusive Rome Collection  The Emiliana Gown exudes timeless elegance, perfect for bridal or formal affairs. Its pearl embellishments and deli...

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  • https://cdn.shopify.com/s/files/1/1084/7742/files/video_46.mov?v=1603413100.mp4 Miranda Shirt - Teal Velvet Shirt with Button-Up Front & White Seams
    Save 65%

    Miranda Shirt

    Original Price Dhs. 213.92
    Current Price Dhs. 74.89
    XXS XS S M L XL

    Luxe Essentials Collection Elevate your wardrobe with this opulent teal velvet blouse. With subtle white seams, front pockets, and discreet front b...

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  • Madeline Dress - Red Lace-Up Mini with Frill Cups and Thin Sleeves Madeline Dress - Red Lace-Up Mini with Frill Cups and Thin Sleeves
    Save 77%

    Madeline Dress

    Original Price Dhs. 398.65
    Current Price Dhs. 93.64
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Sweet Escape Collection The Madeline Dress brings romance to your spring wardrobe with its lace...

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  • Madalena Set - Shimmering Orange Two Piece with Slit & Cut Out Bodice
    Save 85%

    Maddalena Set

    Original Price Dhs. 639.44
    Current Price Dhs. 93.64
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Party Collection  Steal the spotlight in the Maddalena Set. This burnt orange two-piece shimmers...

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  • Riviera Dress - Pink Fitted Mini Dress with Cut-Out Waist & V-Neck Riviera Dress - Pink Fitted Mini Dress with Cut-Out Waist & V-Neck
    Save 77%

    Riviera Dress

    Original Price Dhs. 401.20
    Current Price Dhs. 93.64
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Resort Collection  The Riviera Dress is a wardrobe essential. Fashioned from a cotton poplin fab...

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  • Denise Black Scuba Fitted Dress with Bow Sleeves Denise Black Scuba Fitted Dress with Bow Sleeves
    Save 72%

    Denise Dress

    Original Price Dhs. 666.20
    Current Price Dhs. 187.28
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Body sculpting and flattering at every angle, the Denise Dress encourages a lot of attention. ...

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  • Cecily Set - Floral Print Cropped Top & High Waist Pants Two Piece Set Cecily Set - Floral Print Cropped Top & High Waist Pants Two Piece Set
    Save 65%

    Cecily Set

    Original Price Dhs. 534.98
    Current Price Dhs. 187.24
    XXS XS S M L XL

    Exclusive Love Me Collection You need to add this set to your summer wardrobe. Cecily is made from a romantic floral print chiffon fabric & fea...

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  • Adelena White One-Shoulder Dress Adelena White One-Shoulder Dress
    Save 90%

    Adelena Dress

    Original Price Dhs. 936.42
    Current Price Dhs. 93.64
    XXS XS S M L XL

      Final sale - No returns or exchanges on this item.  Embellished with 3D flower appliques, the Adelena Dress is an elegant midi that features an a...

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  • Carmela Top - Muted Chocolate Under Bust Cut Crop with Waist Tie Carmela Top - Muted Chocolate Under Bust Cut Crop with Waist Tie
    Save 65%

    Carmela Top

    Original Price Dhs. 211.36
    Current Price Dhs. 73.99
    XXS XS S M L XL

    Pain au Chocolat Collection The Carmela Top was crafted to upgrade your style. With its on-trend waist wrap design & underbust cut, this piece...

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  • Love Hearts Print Mini Dress with Long Sleeves Love Hearts Print Mini Dress with Long Sleeves
    Save 86%

    Love Heart Dress

    Original Price Dhs. 666.20
    Current Price Dhs. 93.64
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bouquet of Love Collection The Love Heart Dress will be your new date night go-to. Created in a...

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Secure your dream styles for less in the formal dresses on sale at Alamour The Label. 

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, look no further than our designer clothing sale. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour’s designer clothing sale has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to find the dress of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.