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Prom Dresses

  • Nicola - Black Sequin Gown with Plunge Neckline and Sheer Skirt Nicola - Black Sequin Gown with Plunge Neckline and Sheer Skirt

    Nicola - Black

    Dhs. 1,279.71
    XXS XS S M L XL 2XL

    Aphrodite Collection This chic design was made to elevate your formal attire. With a dramatic plunge neckline, open back, and sheer skirt. This pat...

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  • Arella Blue Halter Maxi Dress with Waist Cut-Outs Arella Blue Halter Maxi Dress with Waist Cut-Outs
    Save 30%

    Arella Dress

    Dhs. 689.87
    Dhs. 482.91
    XXS XS S M L XL

      Mediterranean Summer Collection Bright colours are trending this season and the Arella Dress honours that. Showcasing a vivid blue tone and desig...

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  • Zahara - Gold Glitter Mesh Gown with Deep Plunge Neckline
    Save 82%

    Zahara - Gold

    Dhs. 1,536.17
    Dhs. 269.28
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zahara Gown portrays maximalism at its finest. Showcasing a deep plunging neckline, ruched...

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  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 84%

    Gwen - Lilac

    Dhs. 1,154.05
    Dhs. 179.52
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

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  • Harlow - Red Polka Dot Gown with Open Back Harlow - Red Polka Dot Gown with Open Back
    Save 85%

    Harlow - Red

    Dhs. 1,205.34
    Dhs. 179.52
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plun...

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  • Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck
    Save 86%

    Jackie - Red

    Dhs. 1,256.63
    Dhs. 179.52
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

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  • Grusilla Blue Mesh Midi Dress Grusilla Blue Mesh Midi Dress

    Grusilla Dress

    Dhs. 741.16
    XXS XS S M L XL 2XL

    The Grusilla Dress delivers modernity with its bright blue tone and mesh fabric. This piece showcases a daring deep plunge neckline, an elegant fr...

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  • Maureen - Black Cut-Out Sequin Gown with Diamante Straps
    Save 85%

    Maureen - Black

    Dhs. 1,205.34
    Dhs. 179.52
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Maureen Gown provides a glamorous appeal with its diamante accents & sequin fabric. Fe...

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  • Save 30%

    Raffaela - Gold

    Dhs. 1,279.71
    Dhs. 895.80
    XXS XS S M L XL 2XL

    Modernity has always proven to steal the spotlight and the Raffaela Gown shows why. This gown enhances your figure with its plunging neckline, ope...

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  • Flavia Lilac Lace Maxi Dress Flavia Lilac Lace Maxi Dress

    Flavia Dress

    Dhs. 587.28
    XXS XS S M L XL 2XL

    La Vita Glam Flavia Dress exuding timeless sophistication. Flavia is designed and made in a delicate lilac lace fabric, a maxi length, featuring a...

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  • Adrienne Pink Maxi Dress Adrienne Pink Maxi Dress

    Adrienne Dress

    Dhs. 407.76
    XXS XS S M L XL 2XL

    Elevate your wardrobe with the Adrienne Dress. Designed with an alluring lace-up back, fitted silhouette, unique neckline and elevated by its lustr...

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Related collections

One of the most highly anticipated events in any social calendar is prom night. Celebrating a new chapter, making treasured memories with your closest friends and dancing the night away under the glittering light of a disco ball, it’s one that won’t be forgotten. 

One of the best parts of this magical night is getting dressed up in a dreamy dress, indulging in a glamorous hair and makeup look and slipping on a pair of heels to celebrate in style.

From dresses adorned with intricate beading and sequins, to elegant all over lace or silky satin numbers, Alamour the Label has a look to suit any style.

Keep it classic in a simple yet stunning gown that hugs your figure and exudes timeless glamour, or turn heads with asymmetric cut outs, all over embellishments and bold colour palettes.

Browse our exclusive collection of prom dresses to find your dream piece that will make your special night even more memorable. Shop online and enjoy Buy Now and Pay Later, available for AU, US, NZ, UK, CA.